Physician Influence

There is a massive secular shift underway in the world of sales, distribution and advertising and it centers around the role of the INFLUENCER. Classically, brands run commercials on broadcast media such as radio and television. Those businesses create content to attract an audience and sell access to that audience to said advertisers. Companies like… Continue reading Physician Influence

Big Tech & Healthcare

We have seen consistent stories over the last several years about how “Big Tech” is going to take over healthcare. Those software folks are going to show the neanderthals how to do it, is the underlying theme. The latest salvo has been the Amazon acquisition of One Medical. They almost simultaneously shut down their own… Continue reading Big Tech & Healthcare